Branding, Marketing, and Graphic Design
The projects on this page were developed for a large, complex public high school serving more than 1,800 students and families. While the setting is secondary education, the work reflects the marketing practices of complex organizations, including brand stewardship, enrollment-focused communications, multi-audience messaging, and cross-channel campaign execution. Each project demonstrates transferable skills applicable to higher education and other mission-driven institutions.
Branding Guide
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This resource - Pine Creek Brand Guidelines - was originally created as a single-page on the school’s internal website.
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School faculty were trained on its contents for the first time since the school opened in 1998.
"The Time Is Now" Campaign
The Time is Now was a multimedia storytelling campaign designed to unite the school community around a shared theme of purpose and connection. I led the creative direction by interviewing students, staff, and families, capturing authentic photography, and designing cohesive visual assets that reflected their voices. The campaign unfolded across the organization’s website and social media, transforming individual stories into a unified brand narrative that inspired engagement and strengthened community identity.
Graphics for Instagram
Graphics posted on organization's website throughout the campaign
Click on the arrow on the right to view additional images.
