Social Media Campaigns
This work reflects a strategic approach to social media storytelling, combining visual design with audience-focused messaging to support enrollment, program awareness, and community engagement. Select examples include performance metrics to illustrate reach, engagement, and audience growth. (Click on any video to watch or any image to enlarge.)
Instagram Reels
Faces of the Performing Arts was a six-part short-form conceptual video series exploring the role of performing arts in the educational experience of high school students.
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7,005 views
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2,689 accounts reached
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45.5% non-followers
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256 interactions (likes, shares, saves)
Created to promote School Choice Night, this short-form athletics video supported enrollment outreach by highlighting the culture and range of athletic opportunities available to prospective students.
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5.7K views
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2,627 accounts reached
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156 interactions, including 20 shares
The Time Is Now Campaign
“The Time is Now” multimedia campaign was based on the objective of unifying the school through the organization’s annual theme. Engagement and brand awareness were promoted by interviewing community members, taking photographs, and designing graphics that were published on the organization's website and social media feeds.
Graphics for Instagram
